At August Steiner®, our passion is creating beautiful, high-quality watches that our customers will treasure for years to come. Ever since our company was founded in 1939, we have been committed to excellence in watchmaking. Our motto is “Love at First Sight, Love for Life”, and we strive to create timepieces that elicit that immediate emotional connection.
Our Rich History

The August Steiner® story begins in 1939, when August Steiner opened his first watch shop in Switzerland. A master watchmaker, August dedicated his life to the art and science of fine watchmaking. He quickly earned a reputation for creating elegant and precise timepieces that were beloved by customers.
In the 1950s, August expanded his business to the United States. His sons apprenticed under him, learning August’s techniques for watchmaking perfection. When August retired, his sons took the helm, growing the company under the leadership of Anthony Steiner.
Anthony had a bold vision – to make August Steiner® watches available to more people without sacrificing quality. He pioneered new mass production techniques, while upholding the dedication to craftsmanship that August had instilled in the company. Under Anthony’s leadership, August Steiner® watches became known as affordable luxury timepieces.
Focus on Quality
Today, our watches are designed in New York City and crafted overseas using the latest technology. However, our commitment to quality remains unchanged.
Every component is carefully inspected to meet our stringent standards. We use only the finest materials, including stainless steel, gold plating, and genuine leather. Our watch hands are expertly crafted and polished to perfection.
Inside our watches, we use quality quartz movements from Japan and Switzerland. These keep our watches running accurately. We regulate each movement by hand to ensure precision timekeeping.
From the first design sketch to the final inspection, our focus is on creating a watch you’ll be proud to wear for life. Your August Steiner® watch reflects the care and dedication we put into crafting it.
Diverse Watch Collections

The August Steiner® collection includes a diverse array of men’s and women’s watches. Whether you prefer an elegant dress watch, a rugged outdoor watch, or a sparkling diamond watch, we have the perfect option.
Some highlights of our collection include:
- Classic Leather Strap Watches – Featuring minimalist dials with Roman numerals or sleek stick indexes, these understate watches add refined style.
- Sport Watches – Rugged construction and bold styling make these ideal for active lifestyles. Features like chronograph subdials, tachymeters, and oversized cases add function.
- Diamond Watches – Luxurious diamond accents encircle dials and bezels, for timepieces that double as jewelry. Choices range from subtle pavé designs to eye-catching rows of stones.
- Skeleton and Open Heart Watches – These showcase watchmaking artistry, with cutaways that reveal the gears and springs inside.
- Vintage Styled Watches – Nostalgic details like Roman numerals, buckle bands, and distressed leather give these retro appeal.
No matter which you choose, our dedication to quality ensures it will be a timepiece you’ll enjoy for years.
Innovative Watch Technologies
At August Steiner®, we keep up with the latest innovations to enhance our watches’ performance. Our engineers are constantly working to improve our watches’ capabilities.
Some of the technologies we use include:
- Atmospheric Pressure Technology – Special sensors measure fluctuations in atmospheric pressure and adjust the watch accordingly. This results in outstanding accuracy.
- Eco-Drive Technology – Kinetic energy from arm movement powers the watch, eliminating the need for batteries. This creates a greener, self-powered timepiece.
- Smartlink System – Our bracelets and bands feature links that can be easily added or removed at home. This allows for quick sizing and adjustment.
- Luminous Hands and Markers – Superluminova and lumiBrite allow the watch to be read in any lighting conditions, even total darkness.
- Subdial Features – Useful complications like chronographs, dual time zones, day/date calendars keep our watches highly functional.
We’re constantly developing new ways to enhance precision, sustainability, adjustability and readability. Our customers appreciate these cutting-edge features.
Supporting Responsible Practices

At August Steiner®, we aim to conduct business responsibly and give back to our community. We are committed to:
- Sourcing Materials Ethically – We avoid materials from conflict zones and adhere to regulations on material sourcing.
- Environmental Sustainability – We recycle, conserve energy in our facilities, and work to reduce waste. Our eco-drive watches also promote sustainability.
- Fair Labor Practices – Our overseas facilities meet labor standards and treat workers humanely. We partner with factories that share our values.
- Charitable Causes – Each year, we donate a portion of profits to charities focused on education, poverty alleviation, health care, and environmental conservation.
Your August Steiner® watch represents more than just quality and style. It also reflects the positive impact your purchase has in the world.
Customer Happiness Guaranteed
Most importantly, we aim to provide an exceptional customer experience when you purchase an August Steiner® watch. We offer:
- Risk-Free Purchases – If you aren’t satisfied, return your watch within 30 days for a full refund.
- Warranty Protection – We back all watches with a comprehensive 2-year international warranty.
- Free Shipping – Enjoy free ground shipping on all domestic orders. For a rush, upgrade to 2-day or overnight.
- Easy Exchanges – If you need a different size or style, exchanges are free within 30 days of purchase.
Our customer service team is available 6 days a week to answer any questions and make sure you are completely happy with your watch. Please reach out via phone, email or online chat.
When you choose August Steiner®, you join our family – a family dedicated to crafting watches that will become your treasured companions for life. We can’t wait for you to experience our passion for watchmaking.